FORWARD
EVEN WHEN
YOU'RE WEAK.
BUT A
CHOICE
TO KEEP
MOVING

一往无前便是侠

IN THE NAME OF CHIVALRY, THE ICONIC STRAW HAT "TRIANGLE" OF CHIVALROUS MEN HAS BECOME THE MAIN DESIGN ELEMENT. ON THIS BASIS, WE INCORPORATED ELEMENTS OF "RIVER", "LAKE", AND "MOUNTAIN"TO SHOWCASE THE NATURAL ENVIRONMENT IN WHICH THE XIAKE LIVED. THESE ELEMENTS SYMBOLIZE THE COURAGE, WISDOM, AND PERSEVERANCE OF A HERO.

以侠之名品牌视觉:向日葵、冰山与新芽

成长

真正的侠
总会向光而行

勇气

侠是在弱小时依然
选择向前

看不见的沉淀
决定看得见的高度

沉淀

EMBODYING THE SPIRIT OF THE "XIA" (CHIVALROUS HERO), THE BRAND DRAWS UPON THE IMAGERY OF "GREEN SHOOTS, SUNFLOWERS, AND ICEBERGS" TO SYMBOLIZE THE COURAGE TO GROW, THE CONVICTION TO MOVE TOWARD THE LIGHT, AND THE STRENGTH GAINED THROUGH STEADY, ENDURING ACCUMULATION. THESE THREE NATURAL MOTIFS REFLECT THE TEAM'S SHARED VALUES, ENSURING THAT THE SPIRIT OF THE "XIA" IS WOVEN INTO EVERY CHOICE, ACTION, AND STEP OF PROGRESS.

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